1.

The length of the video must not exceed five minutes.

2.

In your video, it's advisable to include

- What is the pain point of the customer you're trying to solve
- Brief description of your product/service 
- The present and potential market
- How much money would you need to start and where would you spend the money.

3.

In the text description with the video, include the following details

- Team Name | Business Category | Zone 
- Brief Description of the Business Concept - 1-2 lines 
- Description of Entrepreneur/People Involved - 3-4 lines.

4.

Upload the video in the 'Private Mode'. You would be instructed about the jury logins to share the video with. It’s your choice if you want to keep the video in the public mode and get your friends and family to rate it.

You can separately enter Srijan through the usual channel; entries via You Tube will be evaluated separately.

Options for Zone:
This is a preference for a center for the second stage  (The Pitch stage) if your team qualifies in the first round. 

North Zone - Delhi
South Zone - Bangalore
East Zone - Calcutta
West Zone – Mumbai

The Buddy: Upon the receipt of your entry, within 48 hours, you would be assigned a buddy from the organizing team of Srijan who would personally be the point of contact for you through the competition.

Pitch Stage:

Format:

1. Pitch to the judges panel – 5 minutes

2. Cross questioning by the panel – 8 minutes

3. Feedback by the panel – 2 minutes

Rules:

1. Shortlisted teams should confirm their participation in the Pitch round through a mail to srijan@iwsb.in .

 Subject of the mail: "Confirmation to Pitch Round -<Your Zone>"

 Deadline: 15th December, 2009

2. Participants cannot change the zone from which they have applied for.

3. Participants would have to make their own arrangement for traveling to the venue of the Pitch Round.

4. There is no formal dress code for any participant.

5. Participants shall have the facility of soft board, presentation, computers, projectors etc. The format of presentation is left completely to the participant's discretion.

6. Participants should confirm their arrival to the city of presentation a day before the Pitch stage (through a call to their buddy)

7. Participants should reach the venue on the specified day at least an hour before time

Mentoring Stage: (23^rd Dec-22^nd Jan, 2010)

Each Srijan Second stage qualifier shall be assigned a mentor from a mentors panel, for the specified duration. The Mentor shall advise the team on various aspects of their business plan. The communication between the Mentor and the team shall be mainly through meetings and mails depending on their convenience. We will try our best to assign the mentor to a particular team in his/her own city or the nearest city depending on the availability of the Mentor.

Final Business Plan Submission: (Deadline: 27^th Jan, 2010)

The selected teams, after mentoring and guidance, have to submit their detailed business plans and a renewed Executive Summary. This stage calls for an exhaustive business plan that covers all details from Vision to Mission, Organization to Ownership, and Marketing to Exit Plan strategies.

1. Cover: All sorts of contact details with a centralized contact.

2. Title Page: The page should contain the business name, centralized contact details and the name and addresses of the principal owners.

3. Table of Contents: A single page showing major topics and page references.

4. Executive Summary: A brief (one-page) statement of the business plan objectives.

5. Description of the Business:

Ø  Company description and business model

Ø  Value proposition- financial

Ø  Value proposition- social or environmental

Ø  Vision

Ø  Current status

Ø  Current or committed funding and all funding sources

6. Licenses and Permits:

Ø  Is your business name registered with the secretary of state?

Ø  State how you will be affected by local zoning regulations.

Ø  What other licenses or permits will you be required to obtain?

7. Management:

Ø      What is your business and management experience?

Ø What education have you had, including both formal and informal courses that contribute to your management abilities?

Ø      Do you have direct operational and/or management experience in this type of business

Ø      Founders and key management

Ø      Industry experience, education

Ø      Board of advisors (Critical-- it can augment team experience if needed)

Ø Optional: Board of directors (3 required by law, usually not needed until first round of institutional funding is in place)

8.The Market Opportunity: (the problem, the customer's pain)

Ø  Why is this such a great idea? Define the problem, describe the pain

Ø  Competitive analysis (how the problem is not being solved by competitors)

9. Market Solution:

Ø  Product or service

Ø  Description of a working model or prototype, if appropriate

Ø  How you will remove the pain, solve the problem

Ø  Ability to create barriers to entry

10. The Market:

Ø  Identification of customer(s)

Ø  Market size, analysis and forecast

Ø  Industry analysis and forecast

11.  Competition: Briefly describe your competition and tell how their operations are similar and dissimilar to yours. What is your unique selling proposition and how will you use it to control your market?

12.  Financial Analysis:

1. Source and application of funds statement. Capital equipment list.
2. Outline overall financial model with detailed projections through Year 3
3. including pro forma cash flow and budget analysis
4. Other analysis, as appropriate (i.e. break even analysis)
5. Discuss assumptions and capital requirements
12.  Funding request:

Required venture Capital, IRR, Break-even point, ROI

Your plan should cover the following basic points which the judges will look for in your document.

Final Presentation Stage: (30-31^st Jan,2010-IWSB Campus)